This six-day event was organised to celebrate the delivery of the very first Polestar cars. Each car was handed over to its new owner in a celebratory manner. First, the new owners gathered in a reception area. The promo car – covered with a cloth – was prominently placed in the room. After the grand reveal, the new owners were given some information about the car. Afterwards, they could pick theirs up in the adjacent space.
VRF was responsible for the lighting surrounding the cars and the audiovisual component of the event. We created the audiovisual production with the help of a team of AV specialists.